Our family business Ölz der Meisterbäcker has been producing fine baked goods for the Austrian market for over 85 years. In addition to the Austrian home market, Ölz baked goods are also very popular with consumers in Germany, Switzerland, the Czech Republic, Slovakia, Slovenia and Italy.
Ölz der Meisterbäcker is the clear market leader and at the same time the most popular bakery brand in Austria. Brand awareness is supported by 94%. 7 out of 10 Austrian consumers prefer to use products from master bakers, over two-thirds regularly or more often. The export share is now around 43%.
Our corporate strategy is long-term and value-oriented. The conscious use of our raw materials is an important concern for us. We are actively committed to sustainable and future-oriented solutions in the areas of economy, environment & climate and society & social affairs. In this way, we are leading our family business safely and responsibly into future generations.
Steps of sustainability at Ölz